About SimpleApps

SimpleApps is a Prophet 21 integration provider. For wholesale distributors who run Prophet 21, we build the custom and e-commerce websites, mobile apps, and other integrations that sit on top of it, and we keep them running.

We have worked with Prophet 21 since 2000, over 25 years. Our first e-commerce site went live in 2008, our own platform, SimpleWeb, in 2011, and our own API in 2013. In 2021 we rebuilt the back end as Augur Microservices, the integration layer between P21 and the web, and in 2023 we launched Augur Hosting on top of it. Augur Mobile followed, and in 2026 we launched Augur Intelligence, which lets AI assistants answer questions from Prophet 21 data.

Prophet 21 is a deep system, built to run a distribution business. We know how it actually behaves, down to the parts that only surface under a real catalog and real order volume.

Security has been a discipline here since we launched our own platform in 2011. Anything that touches a live ERP gets locked down first and opened up carefully, which is why our newer work, Augur Intelligence included, starts read-only and stays there until we have proven it out.

We work with a wide range of distributors. Our focus is narrow: Prophet 21, and how it connects to customers, vendors, and other systems. That work runs from full e-commerce websites to custom apps that only pull Prophet 21 data, like internal tools or dashboards. Each one stays with us to host and support. Some hand the whole thing over; others build their own front end on our APIs and lean on us for the P21 side.