Your Prophet 21® database is a gold mine of information if you know how to get to it and you are not the only one who can benefit from this information, your customers can as well.
By looking through the entire sales history for an item SimpleWeb can find all other items that have been sold with that item. Then by ranking the items by the number of orders they share in common we are able to display a list of the 10 most commonly sold items associated with the item a customer is looking at.
This automated system allow your customers to see a list of items that are associated together based on your other customers purchasing habits and will often show items that would not be considered accessories.
Ultimately the benefit to your customer is to see other items that they truely might be intereted in and the benefit to you is that your customer may have a larger purchase after seeing these items and a side benefit is that search engine spiders will have more information on how your items are related to each other as well.